- In most parts of India, kungumam is considered the most auspicious.
- Kungumam Thazhampoo is made purely with natural ingredients like virali manjal, padigaram and venkaram, with the aroma of thazhampoo (screw pine flower).
- Since the 20th century, married women apply red kungumam to the parting of their hair above their forehead each day as a symbol of their marriage.
- In Hindi, this is known as Sindoor. Mahil Thazhampoo Kungumam is more fragrant and divine.